ট্রেইনিং

Professional Facebook Ads for Businesses

  • Class Duration: ~1.5 Hours
  • Sessions: 7 Classes
  • Mode: In Person
  • Practical: ✔
  • Real Ad Campaign: ✔
  • Location: ProAdman Office, Mirpur DOHS
  • Course Fee: 19,000/-
  • Discounted Fee: 5,000/-
  • Hands-on training with practicals
  • Participants will receive relevant checklists, templates and best practices guides
  • Upon completion of the course, participants will have the skills and knowledge to launch and manage effective Facebook Ad campaigns with maximum ROI.
  • Pen & Notebook Will be Provided
  • Bringing own laptop is encouraged

Course Outline:

Class 1: Overview of Facebook Marketing & Ads

  • Overview of Facebook
  • Why Do People Come here 
  • Facebook Marketing
  • Facebook Ads
  • Facebook Algorithm
  • Understanding Ad Auction
  • Business Manager vs Ads Account

Class 2: Page Audit, Setup & Optimization

  • Understanding the importance of Facebook page audit
  • Example page audit & identifying areas for improvements
  • 17 Key Page Elements, including:
    • Brand Name
    • Logo
    • Cover photo
    • Username/Custom URL
    • Short & Long Description
    • Away & Instant Message
    • call-to-action button and so on
  • Page & Account Security with Privacy

Class 3: Building a Winning Facebook Ad Strategy

  • Identifying Business Objectives
  • Defining Target Audience
  • Understanding Reach (Organic & Paid)
  • Developing Content Strategy – Why Contents Win!
  • Creating a Facebook Ads Plan with Roadmap

Class 4: Designing Effective Facebook Ads

  • Ad Formats and Creative Guidelines
  • Creating a Compelling Ad Text Copy
  • Designing High-Quality Images and Videos
  • A/B Testing Ad Variations
  • Understanding Campaign Goals:
    • Reach
    • Awareness
    • Engagements
    • Messenger
    • WhatsApp
    • Leads
    • Web Traffic etc.

Class 5: Launching and Managing Facebook Ad Campaigns

  • Creating a Facebook Ad Campaign
  • Understanding Ad Sets
  • Various Ad Types
  • Measuring and Analyzing Ad Performance
  • Monitoring Ad CPA
  • Scaling & Extending Ads for Maximum ROI

Class 6: Advanced Facebook Ad Strategies

  • Retargeting Strategies
  • Using Facebook Insights
  • Leveraging Lookalike Audiences for Better Ad Targeting
  • Facebook Pixels
  • Sales Funnel Idea
  • Cross-Selling and Up-Selling Techniques

Class 7: Troubleshooting and Best Practices

    • Common Facebook Ad Mistakes to Avoid
    • Red Flagged Products by Facebook
    • Troubleshooting Ad Performance Issues
    • Best Practices for Facebook Ads
    • Adapting to Changes in Facebook Algorithm
  • What’s Next & Bonuses

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